Saturday, January 18, 2014

Rebranding Myself

Eeek, that sounds a little scary. But actually, that's what I'm doing right now.

For most of my career, I've thought of myself as a MG (middle-grade) and YA (young adult) author.

But things are changing rapidly in the publishing world, as well as in the reading world. My last three books (and my latest short story) have come out as eBooks first. (I do have some paper copies available of some - email me if you'd like one!)

But my readership has changed also. Although it's true that most of my novels are entirely suitable for ages 9-10 and up - many, if not most, of my readers are adults. Especially adults who love animals. Because (no surprise here) animals (dogs, cats, horses, goats, and even yes, peacocks) have not only snuck in, but are a big part of the storyline of all of my books.

People that love animals tend to love my books! It's true!

So I am hereby rebranding, or remarketing myself, as an author for people who love animals (no matter the age.) I think I have a good chance of attracting my actual readership this way. So you may see some changes on my blog and on my website as I go through this process. Such as the new tag line in the header above: FICTION FOR ANIMAL LOVERS.

I'm still writing, and in fact I hope to have a second eBook out soon, to follow The Winter Kitten, in my series about cats and kittens. And my fiction is still good human drama, with realistic characters, many of whom just happen to be animals.

So what do you think, everyone? A Good Move?

The best part of this is that I am getting excited about my career again, knowing that I might reach new readers this way. Wish me luck!


Dreaming said...

I can't find the "Like" button!
I love your books and look forward to reading many more.

Patricia said...

I can't wait. I'll buy your books for sure.
I think it sounds logical and a great move.
A new niche for you.

Linda Benson said...

Thanks, Dreaming and Patti, for the vote of support. Publishing is changing so fast that it feels like the old rules don't apply - so I guess I'll make up some of my own!

Ontario Ukulele Strummers said...

That's an excellent idea, Linda! You inspire me to try new paths, too.

jane ayres said...

Lots of luck, Linda! I think it can be tough when one's books appeal to both adults and children - it makes marketing really tricky. Best wishes!

Linda Benson said...

Thanks for your comments, Judy and Jane. I'll keep you posted on how this all turns out! *grin*

Sharon Ledwith said...

It's about time you found yourself! LOL! I think it's a great move, Linda! Wishing you all the success in the world! Cheers!